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LINC CHIC PROJECT

Beijing, China

· Projects,fashion,China

Restless inner, novel and fashionable outside.

 LINC chic (Jossy Jo), founded in Beijing in 2004, is the best-selling fashion brand based in China specializing in down fashion. Since 2010 they have successfully employed celebrity super star Shu Qi to represent the brand as "young, chic and high quality fashion". Kimi created the F/W 2012 TVC campaign from concept, storyboard, filmmaking and copy writing through to the conclusion.

LINC chic creative director Celina started the brand because the body type of skinny thin, never found a fit down jacket, and this is where her down jacket demand rebellious began.

OUR WORK

UX, Mobile, Shop

We were able to transition Linc Chic's non mobile-friendly site into a new online mobile shopping experience.

  • Detailed 17-page UX (User Experience) Design and Brief
  • Desktop about, lookbook, and shop redesign
  • Mobile redesign and shop
  • Synced with China's top social media platforms
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