Google today announced it is rolling out an update to mobile search results in May that “increases the effect” of its mobile-friendly ranking signal. The goal is to “help our users find even more pages that are relevant and mobile-friendly,” though the company didn’t share exactly how much of an impact it expects the change to have.h text here.
A webpage is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:
As promised, Google started using this label as a ranking factor across all languages worldwide in April. Dubbed “Mobilegeddon” (does that make this Mobilegeddon 2?), the change applied to individual pages, not entire websites.
If, for whatever reason, you’re not interested in search engine optimization (SEO), these are still steps you should make an effort to take. Even if your site doesn’t rely on mobile search traffic from Google, improving your mobile site’s performance definitely can’t hurt — your users will definitely appreciate it. And of course, if your site is already mobile-friendly, Google promises you will not be affected by this update.
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