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Importance of Mobile Search Optimization

2016 for Businesses

Mobilegeddon (noun) – A mobile-friendly ranking algorithm released by Google on April 21, 2015 designed to give a boost to mobile-friendly pages in Google’s mobile search results.
On April 21, 2015, Google released its mobile-friendly search algorithm updated dubbed “Mobilegeddon” by industry leaders. Mobilegeddon only affected mobile search results (not desktop or tablet search), but as we saw just a couple week after its release, mobile search surpassed desktop search—making mobile search optimization critical to the success of an online marketing campaign for any business.
Mobile Search Surpasses Desktop Search In 2015

On May 5, 2015, exactly two weeks after the launch of Mobilegeddon, Google announced that “more Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.”

While not surprising to those of us who work in the online marketing industry, this statistic may have been more of a shock to business owners less in-touch with their website—like some of our clients.

Mobile Search Optimization – Is It Actually Important?

Think about it. While you sit on the couch and watch TV at night, are you browsing your Twitter timeline during commercials or doing a little online shopping on one of your apps? What about checking the score to your fantasy football game while you’re picking out flowers with your wife on the weekend?

Ever needed to find a local plumber ASAP because your toilet won’t stop overflowing? No time to grab your laptop in that situation, so you grab your phone instead!

Yup, mobile search optimization will continue to be important in 2016.

Importance of Mobile Search Optimization In 2016 for Businesses

So what does this mean for your business?

Without optimizing your business’s website for mobile search, that is, ensuring it is built on a responsive framework or you have an mobile website (m.dot), your mobile search rankings will drop and be seen by less customers.

Ultimately, this is going to result in:

  • Less organic visits from mobile search
  • Less website-driven leads
  • Less sales from your website
  • Lower ROI from your site

Not good.

How Do I Know If I Have a Mobile-Friendly Website?

This one’s easy—just copy/paste your domain into Google’s Mobile-Friendly Test Tool and voila, you’ll get an answer in a matter of seconds!

You can also do a branded Google search and look for the “Mobile-friendly” tag Google provides it’s mobile search users.

So what’s better, responsive or m.dot?

First off, ask your webmaster if your current site is built on a responsive framework (meaning your site stacks its content areas appropriately, depending on the device you’re searching on). If it’s not, consider making the transition to make your web pages mobile-friendly and prevent being suppressed by Google in mobile searches and provide customers with a smooth transition from desktop to tablet to mobile.

Not built on a responsive framework? Don’t sweat—you also have the option to build a mobile site (e.g. – m.yourdomain.com). Mobile sites are just as mobile-friendly as a responsive framework, however don’t guarantee the same continuity across all devices that a responsive framework does.

Start Optimizing for Mobile Search Traffic Today

Now more than ever, consumers, business owners, and SEOs are experiencing the importance of mobile search optimization. In 2016, mobile search trends are expected to continue to grow, making mobile-friendly websites more important to a successful online marketing campaign than ever before.