For Bowie, this ISP wasn’t just a new means of marketing his material to the masses, it was the realisation of something he’d always understood about music: that the fan response completes the art. During a Newsnight interview in December 1999, Bowie found himself evangelising the impact of the internet to a mostly disbelieving Jeremy Paxman. “We’re on the cusp of something exhilarating and terrifying,” he said. “The actual context and the state of content is going to be so different to anything we can envisage at the moment – the interplay between the user and the provider will be so in simpatico it’s going to crush our ideas of what mediums are all about.
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