Restless inner, novel and fashionable outside.
LINC chic (Jossy Jo), founded in Beijing in 2004, is the best-selling fashion brand based in China specializing in down fashion. Since 2010 they have successfully employed celebrity super star Shu Qi to represent the brand as "young, chic and high quality fashion". Kimi created the F/W 2012 TVC campaign from concept, storyboard, filmmaking and copy writing through to the conclusion.
LINC chic creative director Celina started the brand because the body type of skinny thin, never found a fit down jacket, and this is where her down jacket demand rebellious began.
UX, Mobile, Shop
We were able to transition Linc Chic's non mobile-friendly site into a new online mobile shopping experience.
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