Earlier this year, Google announced an important algorithm change dubbed as “Mobilegeddon” that boiled down to one big takeaway: businesses that do not have a mobile-friendly website will no longer perform well in Google’s mobile search.
In fact, the update might have meant that businesses without mobile sites would fail to rank in mobile search at all. It’s rare for Google to explicitly target the direct impact of an algorithm update to such a specific factor, and the announcement resulted in a wave of media coverage and industry hype around the importance of a mobile website by the impending date of the Mobilegeddon algorithm update.
A few months later, some of the hype surrounding this algorithm update has died down, but the update has indeed caused non-mobile friendly websites to fall in mobile rankings on Google, while mobile friendly sites have gained.
The truth is; the “Mobilegeddon” algorithm update is just one of the many reasons businesses need to have a mobile-friendly website today. Consumer behavior and search engine results are both increasingly evolving to emphasize the critical role of mobile. And the story isn’t over yet—shortly after Google’s announcement, Bing also stated that it is evolving its mobile search results to be more mobile-friendly as well. The Mobilegeddon algorithm update represented a moment in time in which a major web company drew a line in the sand on the side of mobile-friendliness.
Here are three reasons it’s more important than ever for businesses—especially local ones—to have a mobile website.
The latest Internet Trends Report shows that mobile is driving expanded web access to consumers. Today, 64 percent of consumers in the U.S. own a smartphone, and 75 percent of adults in the U.S. have two or more devices connected to the Internet. What's even more surprising is 60 percent of consumers use their mobile device exclusively to make purchasing decisions. Smartphone adoption and mobile search behavior influences the consumer purchase path.
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